Increasing competition within the retail sector, has necessitated many innovative and successful multi-product campaigns. We have been the print and marketing solution supplier for many of Ireland’s major retail groups, for a number of years.
The very nature of promotion campaigns in the retail sector, requires considerable organisation from design through to administration and production, while at the same time ensuring that brand integrity is maintained.
By providing a front end auto artwork and ordering solution, we can drive greater value for you and your promotion campaigns, while also ensuring speed to market.
Customer Case Study
Turners retail client has over 200 stores throughout Ireland and all branches share a central marketing function.
Their central marketing office, worked with a number of companies, in providing products and services, include POS material and collateral, direct mail, in-store signage, in-store catalogues and business stationary.
The client’s budget for design, marketing, and print media products, was coming under significant pressure with ever increasing costs. The customer had little or no control over their artwork or marketing spend, on an annual basis.
There was a total lack of consistency across their brand, with various agencies and print suppliers involved in the process. Brand guidelines were not adhered to and many errors were being made during the production process.
A solution was required to gain control of the costs, and restore brand integrity.
Turners addressed and delivered on all of our customer's goals.
Turners used an online artwork image bank, and auto artwork creation solution, allowing our customer’s retail end users, log on through a web based portal, and order their specific printed products for their outlet.
The brand integrity was restored through central management, of one designer in their Head Office.
This reduced significant design, agency and print costs, as everything was now brought under the control of one provider, in an almost fully automated operation, apart from initial design input.