Many procurers of print may have only a basic knowledge of production planning and may not realise that depending on the capabilities and equipment of printers it can sometimes be more cost effective to have more pages in a publication.
Considerable savings can be made by talking to a reputable print company in many ways, and is well worth spending some time in preparation and guidance on pre-planning.
At Turners we specialise in Book and Magazine printing and are here to help. Even the subtle difference between using an RA1, SRA1 or B1 format sheet printing for example can make a considerable saving in material usage as well as effective production planning and management. If you envisage a job using 16 page A4 size sections, unless the print run is very large on many occasions it will be cheaper to produce for instance a 96 page publication, than an 88pp or 92pp booklet or magazine.
When Turners are producing a 96 page A4 size production, we recommend 6 x 16pp sections, to print and fold. This from a production perspective included 6 printing press set-ups and if your production is in full-colour, it will require 48 printing plates. Many gather-stitcher-trimmer (GST) machines have 6 feeder stations and a cover feed. This allows a full 96 page production in one process.
In the same instance, if you consider a 92 page publication. This would have 5 x 16 page sections, 1 x 8 page and 1 x 4 page sections, giving 7 make ready’s and a more complex 7 formes to fold. This would also require 56 printing plates and a double collation prior to finishing.
These are things that some customers may not realise and also if it is a commercial publication the extra pages may also gives scope to sell extra advertising, creating further income for the client. At Turners we have several experts always available to help clients and give advice on best methods of printing, binding, finishing and materials. If your budget is a factor and the publication is a mixture of colour and black and white pages, we can recommend how best to use the colour to keep costs to a minimum. For example on a saddle stitched book you could have 16 pages of colour, as long as they were placed as the first 8 pages at the front of book, and the last 8 at the back, on a perfect bound book all 16 pages would run together.
We are always available to discuss and advise clients on any print related topics, our aim is always to leave the client feeling happy they have made the right choice in talking to us.
Author: Brian Johnstone